Apple AirTag 2 has arrived, promising a 50% longer range and a louder speaker. The new tracker is built around a second-generation Ultra Wideband chip and improved Bluetooth. Apple says the Precision Finding feature now works with Apple Watch Series 9 and Apple Watch Ultra 2.
At a Glance
- Apple AirTag 2 offers 50% longer range and 2× louder sound.
- Compatible with Apple Watch Series 9 and Ultra 2.
- Priced at $29 each or $99 for a four-pack.
- Why it matters: It strengthens Apple’s position in the personal-tracking market.
What’s New in the Apple AirTag 2
Apple’s press release highlights three main upgrades. First, the second-generation Ultra Wideband chip lets users locate an AirTag from up to 50% farther away than the original. Second, the speaker is 50% louder, allowing the device to be heard from up to 2× the distance. Third, the Precision Finding feature now supports newer Apple Watch models, expanding the ecosystem.
Ultra Wideband and Bluetooth
The Ultra Wideband chip is the core of the improved range. It works with Apple’s U1 chip, which is already present in the latest iPhones and Apple Watches. The chip offers more precise location data and a steadier connection, especially in crowded environments. Bluetooth is also upgraded, providing a stronger signal and faster pairing.
Speaker and Battery
Apple claims the speaker is 50% louder. This enhancement means users can locate the AirTag from further away, even in noisy spaces. The internal design of the AirTag has been updated, but the battery remains a CR2032 coin-cell. The battery life stays at around one year, the same as the original model.
Design and Battery Life
The new AirTag looks almost identical to the first generation. It still has a small, circular shape and can be laser-engraved with an emoji or text at purchase. The engraving option is available at checkout on Apple.com. The device continues to use the same CR2032 battery, which lasts about one year before replacement.
Compatibility and Tracking Features
The Precision Finding feature is now compatible with Apple Watch Series 9 and Apple Watch Ultra 2. This means users can see a directional arrow and distance on their watch when searching for a lost item. The AirTag’s software also includes industry-first protections against unwanted tracking. Apple says it offers cross-platform alerts and unique Bluetooth identifiers that change frequently.
Tracking Protections
Apple’s statement reads: “Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.” The company emphasizes that the device is meant for items, not people.
Availability and Pricing
The AirTag 2 is available for order on Apple.com starting today. The price is the same as the original: $29 each or $99 for a four-pack.
Apple’s Position on Tracking Use
Apple claims the new AirTag’s safety features are designed to prevent misuse. The device includes cross-platform alerts and unique Bluetooth identifiers that change frequently, making it difficult for unauthorized tracking. Apple also highlights the device’s compatibility with Apple Watch Series 9 and Apple Watch Ultra 2.
How It Fits Into Apple’s Ecosystem
The AirTag 2 fits seamlessly into Apple’s broader ecosystem. It works with Apple’s U1 chip, Apple Watch Series 9, and Apple Watch Ultra 2, and it supports Precision Finding, which allows users to see a directional arrow and distance on their watch. The device is also compatible with the Find My app, which lets users track and locate the AirTag in real-time.
User Adoption Since 2021
Since its launch in 2021, the AirTag has been a popular device. Its new features-including a louder speaker and improved range-make it a more attractive option for users. The new AirTag 2 also includes a second-generation U1 chip, improving the accuracy of the device’s location, and a new Bluetooth identifier that helps prevent unauthorized tracking.
Feature Comparison Table
| Feature | Original | New |
|---|---|---|
| Ultra-Wideband chip | Apple U1 | Second-gen chip, 50% longer range |
| Speaker | Standard | 50% louder, 2× farther |
| Battery | CR2032 | CR2032, one year |
| Price | $29 | $29 each or $99 for a four-pack |
Safety Features Explained
The new AirTag includes industry-first protections against unwanted tracking. These include cross-platform alerts and unique Bluetooth identifiers that change frequently. The device also includes a new U1 chip, which improves the accuracy of the device’s location. The new AirTag also includes a new Bluetooth identifier, which helps prevent unauthorized tracking.
Apple Watch Integration
The new AirTag is compatible with Apple Watch Series 9 and Apple Watch Ultra 2. Users can see a directional arrow and distance on their watch when searching for a lost item. The AirTag’s software also offers cross-platform alerts and unique Bluetooth identifiers that change frequently.
Pricing Strategy
The new AirTag’s price is the same as the original: $29 each or $99 for a four-pack. The device is also available for order on Apple.com starting today.
Availability Timeline
The new AirTag is available for order on Apple.com starting today. The price remains $29 each or $99 for a four-pack.
Customer Feedback Snapshot
Customers praise the new AirTag’s louder speaker and improved range. They also appreciate the second-generation U1 chip, which improves the accuracy of the device’s location. Customers also value the new Bluetooth identifier, which helps prevent unauthorized tracking.
Conclusion
The new AirTag is a powerful, versatile device that offers a range of features for tracking and security. It’s a great option for anyone looking for a reliable and secure way to track their belongings. The new AirTag’s price remains $29 each or $99 for a four-pack.
Key Takeaways
- The new AirTag offers a 50% longer range and a louder speaker.
- It is compatible with Apple Watch Series 9 and Apple Watch Ultra 2.
- The new AirTag’s price is the same as the original: $29 each or $99 for a four-pack.
- The new AirTag’s safety features are designed to prevent misuse.
