FIFA has cut the price of some World Cup tickets for the most loyal fans, offering seats at just $60 for the final instead of the previously demanded $4,185.
The Price Cut
On Tuesday, FIFA announced that $60 tickets will be available for every game at the tournament in North America. The tickets will be distributed through the national federations of the participating teams, who will decide how to allocate them to fans who have attended previous home and away matches.
Fan Reaction
Fans worldwide reacted with shock and anger last week when FIFA’s ticketing plans were revealed. The plans had left participating teams with no tickets in the lowest-priced category, sparking widespread criticism.
Lowest Prices
For group-stage games that did not involve the co-hosts United States, Canada and Mexico, the cheapest tickets ranged from $120 to $265.
Controversy
FIFA has faced fierce criticism, especially in Europe, for its World Cup ticket pricing strategy. Critics point to the use of “dynamic pricing” and the organization’s role as its own resale platform.
Key Takeaways
- FIFA now offers $60 tickets for every match in North America.
- National federations will decide how to distribute these tickets to loyal fans.
- Group-stage tickets for non-co-host games range from $120 to $265.
The decision comes after a global backlash over the original pricing scheme, and it marks a significant shift in FIFA’s approach to ticket allocation for the World Cup.
