Martha Stewart, 84, has joined Snoop Dogg as a minority owner of Swansea, a Welsh club that competes in England’s second tier, in a move that surprised fans and insiders alike.
New Ownership Announcement
The club released a statement on Tuesday, announcing Stewart’s investment but withholding financial details. The announcement followed Snoop Dogg’s earlier entry into the club as a co-owner and investor in July.
Stewart’s Recent Attendance
Stewart was present at the club’s 2-1 home victory over Wrexham last Friday, a match that drew attention due to Wrexham’s own celebrity ownership.
Owners’ Statement
Owners Brett Cravatt and Jason Cohen wrote to fans: “Martha is a close friend of Snoop Dogg and she came to the Wrexham game as our guest,” and added, “But we are delighted to confirm Martha, who has built a long and successful career as America’s leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club.”
Snoop Dogg’s Earlier Investment

Snoop Dogg became a co-owner and investor in the club in July, joining the ownership group that also includes Luka Modric.
Stewart’s Silence
Stewart was not quoted in the club’s announcement and has not commented on the development in her social media accounts.
Key Takeaways
- Martha Stewart, 84, becomes a minority owner of Swansea FC.
- The announcement was made on Tuesday, following Snoop Dogg’s July investment.
- Stewart attended the 2-1 home win over Wrexham the previous Friday.
The addition of Martha Stewart to Swansea’s ownership ranks her among a growing list of high-profile figures entering football, following the precedent set by Wrexham’s celebrity investors. The club’s decision underscores its ambition to grow both on and off the pitch.

