A 30-year-old man with Down syndrome was denied a Christmas photo at a Michigan mall after his Elf costume was deemed a ‘competition for Santa.’
The Incident

Marcie Wissink, mother of Kirk, said the family was stopped by mall security at RiverTown Crossings in Grandville. The security guard called out, “sir, sir, sir,” and told them Kirk could not stay dressed as Buddy Hobbs from the movie “Elf” because it was “competition for Santa.” The guard added that they might make an exception after checking with management.
Family Reaction
Marcie expressed frustration, noting that Kirk, who is 30 but mentally a child, loves the holidays and Santa. She said Kirk became quiet after the incident and never got to take a picture. She posted about the experience on TikTok and called for better training so special-needs guests can participate.
Mall Response
RiverTown Crossings issued a statement saying it sincerely apologizes for the experience and that the incident does not reflect the welcoming environment it strives to provide. Mall management also apologized and said it is conducting an internal review. The family has not yet responded to the mall’s outreach.
Key Takeaways
- Kirk Wissink, a 30-year-old with Down syndrome, was barred from a Santa photo because of his Elf costume.
- Mall security cited the costume as competition for Santa and denied the family entry.
- RiverTown Crossings apologized and is reviewing its policy; the family seeks improved training for staff.
The incident highlights the challenges that special-needs guests can face in public venues during the holiday season.

