At a Glance
- Timothée Chalamet stars in the new film Marty Supreme, released on Christmas Day.
- The movie is breaking box office records for distributor A24.
- Bright orange blimps, half the size of the Goodyear balloon, have been spotted in New Braunfels.
- Why it matters: The film’s unique promotion draws attention to the town and showcases a creative marketing strategy.
The latest buzz around Timothée Chalamet’s Marty Supreme extends beyond the theater. Its Christmas-Day release has already shattered A24’s box-office expectations, and a playful press tour featuring giant orange blimps has taken the town by storm. Local residents are sharing videos that capture the spectacle.
Unconventional Press Tour Takes Flight
The press tour, described by News Of Austin as “unconventional,” has become a viral sensation. Part of the campaign includes large, bright orange blimps that are roughly half the size of the Goodyear balloon that flew over Austin during South by Southwest 2025. The blimps serve as floating billboards, drawing crowds and generating social-media buzz.
- Half-size of the iconic Goodyear balloon
- Bright orange color for high visibility
- Designed to be a mobile advertisement for the film
Local Witnesses Capture the Blimps
A resident of New Braunfels, Chris L, filmed one of the blimps hovering above the town on Friday. He posted the clip online and shared his astonishment in a video. The following day, he returned with his son, who was visibly excited by the sight.
Chris L said:
> “I saw something in the sky and I didn’t believe it, because we’re in New Braunfels, Texas. It’s a Marty Supreme blimp!”
Chris L added in a second video:
> “The person operating the blimp let me and my son see it up close, because it was grounded due to the weather being too windy for it to fly.”
| Date | Event | Location |
|---|---|---|
| Friday | Video posted by Chris L | New Braunfels |
| Saturday | Video posted with son | New Braunfels airport near Creekside |
The blimp was grounded on Saturday because of strong winds, yet the operator allowed the family to view it up close, adding a personal touch to the promotional effort. This interaction helped the blimps stand out as more than just a marketing stunt.
Key Takeaways
- Marty Supreme is setting new box-office records for A24.
- Orange blimps have become a local talking point and marketing tool.
- Residents in New Braunfels captured and shared the experience, boosting the film’s visibility.
The film’s creative promotion has turned a small Texas town into a pop-culture hotspot, proving that bold marketing can amplify a movie’s reach beyond the screen. Fans of the film will no doubt appreciate the extra buzz generated by this memorable spectacle.
