Martha Stewart and Snoop Dogg standing back‑to‑back looking at Swansea stadium with green grass and Welsh coast.

Martha Stewart Joins Snoop Dogg as Minority Owner of Swansea FC

Martha Stewart, 84, has joined Snoop Dogg as a minority owner of Swansea, a Welsh club that competes in England’s second tier, in a move that surprised fans and insiders alike.

New Ownership Announcement

The club released a statement on Tuesday, announcing Stewart’s investment but withholding financial details. The announcement followed Snoop Dogg’s earlier entry into the club as a co-owner and investor in July.

Stewart’s Recent Attendance

Stewart was present at the club’s 2-1 home victory over Wrexham last Friday, a match that drew attention due to Wrexham’s own celebrity ownership.

Owners’ Statement

Owners Brett Cravatt and Jason Cohen wrote to fans: “Martha is a close friend of Snoop Dogg and she came to the Wrexham game as our guest,” and added, “But we are delighted to confirm Martha, who has built a long and successful career as America’s leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club.”

Snoop Dogg’s Earlier Investment

Martha Stewart holding a home victory banner with Swansea fans and a blurred field of Wrexham players in the background

Snoop Dogg became a co-owner and investor in the club in July, joining the ownership group that also includes Luka Modric.

Stewart’s Silence

Stewart was not quoted in the club’s announcement and has not commented on the development in her social media accounts.

Key Takeaways

  • Martha Stewart, 84, becomes a minority owner of Swansea FC.
  • The announcement was made on Tuesday, following Snoop Dogg’s July investment.
  • Stewart attended the 2-1 home win over Wrexham the previous Friday.

The addition of Martha Stewart to Swansea’s ownership ranks her among a growing list of high-profile figures entering football, following the precedent set by Wrexham’s celebrity investors. The club’s decision underscores its ambition to grow both on and off the pitch.

Author

  • Aiden V. Crossfield covers urban development, housing, and transportation for News of Austin, reporting on how growth reshapes neighborhoods and who bears the cost. A former urban planning consultant, he’s known for deeply researched, investigative reporting that connects zoning maps, data, and lived community impact.

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