At a Glance
- KPop Demon Hunters toys are debuting from Mattel and Hasbro.
- Mattel’s first release is the American Girl Huntr/x doll at $165.
- Hasbro plans a July launch, while Mattel targets a fall release.
- The line will expand throughout 2026 with new dolls, action figures, and games.
The new toy line brings the popular Netflix film KPop Demon Hunters to shelves, with Mattel and Hasbro offering a wide range of products from dolls and action figures to board games and accessories.
Overview of the Release
Mattel and Hasbro are collaborating to bring the KPop Demon Hunters universe to fans with a diverse product lineup. The partnership leverages Mattel’s strong presence in the doll market and Hasbro’s expertise in games and accessories. Both companies emphasize that this initial rollout is just the beginning of a broader 2026 schedule.
Mattel’s Product Lineup
Mattel’s offerings focus on dolls and themed playsets. The company has already announced several price points:
| Product Category | Item | Price |
|---|---|---|
| Core Fashion Dolls | Individual doll | $27 |
| Singing Fashion Dolls | Individual doll | $32.39 |
| Battle Rumi Doll | Individual doll | $53.99 |
| American Girl Huntr/x | Pre-order doll | $165 |
| For the Fans Pack | Assortment | $12.95 |
| Hello Friend Pack | Assortment | $6.47 |
| Action Figure Assortment | Huntr/x & Saja Boys | $21.59 |
| Rumi & Jinu 2-Pack | Two figures | $43.19 |
| UNO Deck | Game | $6.49 |
| Polly Pocket Huntr/x | Set | $20 |
| Polly Pocket Saja Boys | Set | $30 |
| Polly Pocket Pack (5 Sajas) | Pack | $19.43 |
| Polly Pocket Capsule | Individual capsule | $5.39 |
Mattel highlighted that the American Girl Huntr/x doll is available for pre-order and is priced at $165. The company described the current selection as just the beginning of a larger rollout that will continue throughout 2026.
Hasbro’s Complementary Offerings
Hasbro’s catalog adds accessories and games that tie directly into the film’s themes. Their key items include:
| Product | Item | Price |
|---|---|---|
| Huntr/x Light Sticks | Light stick | $15 |
| Saja Boys Light Stick | Light stick | $15 |
| Huntr/x Weapons | Zoey | $10 |
| Huntr/x Weapons | Rumi | $15 |
| Huntr/x Weapons | Mira | $20 |
| Derpy Furblets | Derpy | $15 |
| Derpy Furblets | Saja Boys | $15 |
| KPop Demon Hunters Monopoly | Game | $25 |
Hasbro also offers a KPop Demon Hunters themed Monopoly that costs $25, and a set of light sticks and weapons that mirror the film’s action elements. The line includes two Furby-style “furblets” inspired by characters Derpy the tiger and the Saja Boys’ demonic attire.
Release Timeline
- July: Hasbro plans to release its first KPop Demon Hunters toys.
- Fall 2026: Mattel aims to launch its initial doll lineup, with further releases scheduled throughout the year.
The companies have positioned the July launch as a way to build momentum leading into the fall, when the full doll collection will hit the market.
Key Takeaways
- Mattel and Hasbro are jointly introducing a KPop Demon Hunters toy line that spans dolls, action figures, games, and accessories.
- The American Girl Huntr/x doll is the flagship product, priced at $165, and is available for pre-order.
- Hasbro’s release starts in July, with Mattel following in the fall, and both companies plan a broader rollout through 2026.
- The line includes a variety of price points, from $6.47 for Hello Friend packs to $53.99 for the Battle Rumi doll.
- Accessories such as light sticks, weapons, and a themed Monopoly expand the play experience beyond traditional dolls.
The partnership reflects a growing trend of cross-industry collaborations to bring popular media franchises to the toy shelf, offering fans a wide array of products to engage with the KPop Demon Hunters universe.
