- Meta is launching paid bundles on Instagram, WhatsApp, and Facebook.
- The bundles include new productivity tools, video-generation features, and AI-powered services from Manus.
- Users can pay $11.99 a month for Meta Verified and other premium options.
Why it matters:
The move signals Meta’s shift toward a subscription-based revenue model, offering everyday users tools that were once limited to influencers and celebrities.
Meta announced that it will soon roll out a variety of premium features across its flagship apps-Instagram, WhatsApp, and Facebook-requiring a subscription fee for access. The new offerings, which range from productivity enhancements to AI-driven content creation, are part of a broader strategy to monetize everyday users. The announcement follows Meta Verified, a paid verification program that costs $11.99 per month and was originally aimed at influencers and celebrities.
Premium Feature Bundles Across Three Apps
Meta is preparing multiple packaging approaches. The bundles will be distinct for each platform, with unique feature sets tailored to the app’s user base. The plans include advanced scheduling tools, analytics dashboards, and AI-generated video templates. These enhancements aim to improve user experience and engagement across the network.
Each bundle will be available through a recurring monthly subscription. Users can choose the bundle that best fits their needs and usage patterns. The subscription fee will be charged automatically each month and can be cancelled at any time.
- Productivity enhancements such as advanced scheduling and analytics.
- AI-generated videos tailored to user content.
- Enhanced privacy and security settings for personal data.
- Exclusive filters and visual effects that are not available in the free tier.
Manus Integration and AI Agents
One or more subscriptions will involve Manus, the AI-agent company Meta acquired for $2 billion. Manus was Singapore-based at the time of the deal but was originally founded in China. Meta has stated that no ties to China remain after the acquisition. Manus’ technology is expected to power new AI features across Meta’s apps.
According to a report, Alessandro Paluzzi discovered a Manus feature embedded in Instagram’s code. The feature would allow users to “research, create, and build with Manus.” This integration could enable users to generate content directly within the app using AI agents.
New Social Tools for Everyday Users
Paluzzi also uncovered additional premium tools that focus on social interactions. These tools would let users highlight which followed accounts do not follow them back. Additionally, users would be able to view stories stealthily without the content creator knowing.
The stealth mode feature would appeal to users who want to keep their viewing habits private. The follow-back indicator would provide insights into social dynamics and help users manage their feeds more effectively.
How the Subscription Model Works
Meta will offer the bundles through a subscription model. Users will select the bundle that aligns with their usage. The subscription fee will be charged monthly and can be cancelled at any time.
The pricing structure is expected to be tiered. Basic bundles will offer limited features, while premium bundles will include all available enhancements. Users will be able to upgrade or downgrade their subscription as needed.
Key Takeaways
- Meta’s new paid bundles aim to monetize everyday users across Instagram, WhatsApp, and Facebook.
- The bundles will include productivity tools, AI content creation, and privacy enhancements.
- Manus’ AI agents will be integrated into the subscription, providing advanced creation tools.
- Additional tools will let users track follow-back status and view stories privately.
- The subscription will start at $11.99 per month, with tiered options.
