First Dora

A cherished establishment in Austin that holds a special place in my heart is Prima Dora, located on South Congress, right beside the delightful Magnolia Cafe, where I indulge in my favorite pancakes in town. Whenever I find myself in need of a gift for someone special (or even just a bit of retail therapy for myself!), this is my ultimate destination.

Prima Dora is a treasure trove of eccentric and distinctive items that truly embody the spirit of Austin, earning it a permanent spot in my list of favorites. You can discover an array of fascinating products, ranging from quirky shirts and stickers to books on the rich history of Austin, captivating artwork, charming cards, and even sassy home goods (which happen to be my personal favorites!). It truly is a one-stop shop for all your gifting needs.

Get ready for Prima Dora to be your new favorite shop in Austin!












What sets Prima Dora apart from other stores is not just its remarkable selection, but also its commitment to supporting local Austin artists and creators. In fact, over 70% of their inventory proudly showcases the talent and craftsmanship of the city’s own artisans.

Discover an array of eccentric and distinctive 100% ATX merchandise at Prima Dora. This delightful boutique offers not only the typical shirts and stickers but also an assortment of books recounting Austin’s captivating history, captivating artworks, charming cards, and even witty home accessories (my personal favorite!). Prima Dora truly encompasses all your shopping needs in one convenient location.

Over 70% of Prima Dora's inventory comes from local artists & makers in Austin.











In addition to their inspiring collection, Prima Dora stands out with an extraordinary attribute: more than 70% of their inventory is sourced from talented local artists and artisans based right here in Austin.

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Prima Dora

1912 South Congress Avenue
(512) 447-4736
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