Lake Travis High School principal James “Buddy” Bush used Gen Z slang in a viral Instagram video to promote daily attendance.
## The Viral Video
The video, posted to Instagram on Wednesday morning, features Bush reminding students about the district’s attendance policy and delivering other school announcements in a playful tone. He says, “I’m about to spit big facts on why pulling up to school is positive aura,” and notes that missing class means missing out on being in one’s flow state.
The clip has already gathered nearly 400,000 views, almost 25,000 likes, and tens of thousands of shares, earning Bush what the district calls “aura points.”
## District Initiative
The Lake Travis Independent School District says the post is part of a year-long effort to boost attendance. Officials are also producing flyers, posters, and additional videos, and plan to host special events and campus-to-campus challenges.
## Student Involvement
A spokesperson explained that a Lake Travis High School student helped create the script, lending authenticity to the message.
## Key Takeaways
– The video has nearly 400,000 views and 25,000 likes.
– It is part of a year-long attendance campaign.
– A student helped craft the Gen Z-style script.
The video’s popularity shows how creative communication can engage students and support the district’s attendance goals.
