Real Ale Brewing Co. has teamed up with Feeding Texas to launch a special edition of its Axis IPA, turning a beloved beer into a vehicle for community support. Each can carries a camo print that pays tribute to Texas hunters, whose contributions help keep families fed across the state.
Limited-Edition Axis IPA
The new Axis IPA arrives in a distinctive camo-printed can that honors the hunters who supply venison to the Hunters for the Hungry program. The design is a nod to the state’s outdoor heritage and signals that every purchase is part of a larger mission.
How Proceeds Make a Difference
When you buy a 6-pack of Real Ale’s Axis IPA, a portion of the money goes directly to Hunters for the Hungry. The program distributes donated venison through local food banks, ensuring that Texans experiencing food insecurity receive healthy, lean meat. Hunters can donate legally harvested deer to processors who then work with Texas food banks to deliver the meals.
Where to Find It
- Available now at H-E-B, Total Wine, and other retailers across Texas
- On draft at bars and restaurants throughout the state
- At the Real Ale Taproom and Beer Garden in Blanco, TX
Partnership in Action
“Supporting our local communities has always been part of who we are at Real Ale,” said Brad Farbstein, President of Real Ale Brewing Co. “Partnering with Hunters for the Hungry is a meaningful way for us to help make a real difference right here in our home state of Texas.”
Hunters for the Hungry Explained
The Hunters for the Hungry program works by collecting donated venison from hunters, sending it to processors, and then collaborating with Texas food banks. This chain of events delivers nutritious meals to families that need them most, turning the bounty of the land into tangible relief.
Feeding Texas Perspective
“Partnerships like this are what make our work possible,” said Celia Cole, CEO of Feeding Texas. “Real Ale’s commitment to giving back reflects the same community spirit that drives Feeding Texas and our Hunters for the Hungry program.”
About Real Ale Brewing Company
Founded in 1996 in Blanco, Texas, Real Ale Brewing Co. has been crafting high-quality beers for nearly three decades. Known for minimal processing and maximum flavor, the brewery produces 22 signature beers and seasonal releases, sold exclusively in Texas. In 2025, Real Ale’s Firemans #4 earned Gold at the World Beer Cup, cementing its status as the #1 Blonde Ale in the world.
Community Impact
Real Ale’s initiative showcases how a local craft brewery can leverage its brand to support essential services. By tying a popular beer to a hunger-relief program, the company demonstrates that commercial success and community responsibility can coexist.
Key Takeaways
- Real Ale Brewing Co. partners with Feeding Texas to release a limited-edition Axis IPA.
- Proceeds support Hunters for the Hungry, distributing venison to food banks.
- The camo design celebrates Texas hunters and the state’s outdoor culture.
- The beer is sold in Texas retail stores, on draft, and at the Blanco taproom.
- Real Ale’s 2025 award-winning Firemans #4 highlights the brewery’s quality and reputation.
Real Ale Brewing Co.’s collaboration with Feeding Texas turns a pint into a promise of nourishment for families across Texas, proving that community-focused brewing can have a lasting, positive impact.
